Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Field Marketing Manager leading Southern Europe field programs (France, Italy) to build pipeline and run events for Cockroach Labs.
Responsibilities
- Plan and execute Southern Europe field marketing programs, initially focusing on France and Italy.
- Build and execute the Southern Europe Field Marketing plan working closely with Regional sales teams and Field Marketing leads.
- Manage program spend and own KPI tracking, sharing results and recommendations with the wider marketing team.
- Plan, coordinate and deliver regional events such as conferences, roundtables, webinars, and technical workshops.
- Oversee event logistics including venue selection, catering, swag, prize draws and promotional materials.
- Partner with the design team to produce event collateral such as booth designs, banners, handouts, and social media assets.
- Collaborate cross-functionally to drive event attendee recruitment, lead capture, data upload, and follow-up campaigns (including AI-driven initiatives).
- Work with regional partner teams to plan and execute local partner marketing events and programs.
- Work with content, product marketing teams and sales engineering to define speaking engagements and relevant topics.
- Analyze competitor activities and industry trends to identify new event formats and engagement models.
- Contribute insights to refine and expand field programs and improve strategy going forward.
Requirements
- 5-7+ years of relevant experience, with 2-3+ years of field marketing experience.
- Fluency in English and French or Italian.
- Must be based in London, UK.
- Strong project management abilities and proven track record of running multiple programs simultaneously.
- Excellent communication and interpersonal skills; ability to collaborate effectively with local Sales teams.
- Proficiency with marketing and AI tools, CRM platforms (e.g., Salesforce), Google Workspace, ChatGPT, and event management systems.
- Creative problem-solving skills paired with a strong attention to detail.
- Ability to work independently, take initiative, and thrive in a fast-paced environment.
- A data-driven mindset, with the ability to analyze results and adapt strategies for maximum impact.
Benefits
- Stock Options
- Medical Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Mental Wellbeing Benefits
- And more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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