Paid Media Coordinator supporting global paid media campaigns across platforms in Mexico City. Establishing a local presence for the Test & Measurement business unit in a hybrid work model.
About the role
- Director of Paid Search responsible for optimizing paid search campaigns and leading marketing strategies at Tombras. Managing a team and developing client relationships for effective business growth.
Responsibilities
- Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
- Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
- Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
- Research keywords, analyze their relevance and perform competitive analysis.
- Recommend landing page strategies and consult on landing page planning and optimizations
- Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
- A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
- Administer bid management tools to accurate pace daily paid search budgets
- Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
- Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
- Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
- Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
- Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
- Champion department processes, stay current on search marketing industry trends and best practices
Requirements
- 6-7+ years of Paid Search experience within an advertising agency
- Google AdWords certifications - with 7+ years' experience with Google AdWords and Bing Ads
- 4+ years leading a team of several direct reports
- Experience managing multi-million dollar campaigns for enterprise clients
- Proven track record of successful client relationship development
- Strong analytical thinker
- Excellent communicator, team player and collaborator
- Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
- Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
- Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc.
- Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
- Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
- Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
- Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.
Benefits
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers.
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
- New, Modern building in Downtown Knoxville
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Performance Optimization Engineer responsible for performance calculations and software solutions for power plants. Enhancing energy efficiency with data - driven strategies and machine learning techniques.
(Senior) Performance Marketing Manager managing customer projects in Google Ads, Bing Ads, and Social Media Ads. Focus on optimization, reporting, and quality control with a hybrid work opportunity.
Paid Media Executive managing paid media across travel brands Antler, Nere, and Paravel. Collaborating with teams to optimize global digital marketing efforts within multiple international markets.
Senior Account Manager responsible for executing campaigns at Ledger Bennett. Collaborating with teams to enhance client relationships through effective project management and coordination.
Performance Marketing Specialist optimizing e - commerce marketing campaigns for Essity. Contributing to multi - channel strategies that enhance category performance and drive sales growth.
Paid Media Manager managing paid social campaigns for major brands in Germany. Collaborating closely with cross - functional teams while providing strategic media consultations.
Performance Marketing Manager managing complete project management for paid social clients in Germany. Developing strategies and optimizing campaigns with a focus on performance and scaling.
Senior Director spearheading demand generation strategy for Rightsline's SaaS platform. Leading marketing initiatives to drive pipeline growth and revenue while collaborating with sales teams.
Programmatic & Paid Social Consultant Junior supporting client campaigns at Havas agency. Responsibilities include campaign management, reporting, performance analysis, and optimization strategies.