Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Paid Media Coordinator supporting global paid media campaigns across platforms in Mexico City. Establishing a local presence for the Test & Measurement business unit in a hybrid work model.
Responsibilities
- Support planning and execution of global paid media campaigns across platforms like Google Ads, LinkedIn, and Content Syndication.
- Manage campaigns across Google Ads, LinkedIn, content syndication partners, and programmatic/engineering media (global and Americas coverage).
- Optimize campaigns through A/B testing, bid adjustments, and creative iteration.
- Analyze campaign performance and deliver actionable insights and reports.
- Support operational aspects of media planning and buying including updating flowcharts, managing billing processes, reconciling reports and basic analytics.
- Serve as a cultural and strategic leader in our Mexico City office by establishing a local presence for the Test & Measurement business unit and NI-branded products.
- Foster collaboration with the global marketing team and across Emerson business units to build a strong, connected culture.
Requirements
- Enthusiasm to learn and interest in paid media or digital advertising, preferably in B2B or technical industries.
- Demonstration of working on projects and managing multiple things at the same time.
- Bachelor’s degree in Marketing, Engineering, or a related field.
- Proficiency in English (spoken and written).
- Willing to work on a 4-1 hybrid model (4 days in the office and 1 at home) in our Mexico City office.
Benefits
- Competitive benefits plans
- Variety of medical insurance plans
- Employee Assistance Program
- Employee resource groups
- Vacation and holiday leave
- Flexible time off plans
Job title
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