Director of Social & Community Marketing at Uphold creating social strategies for financial services. Collaborating across teams to support brand growth and product launches.
Responsibilities
Develop and implement Uphold’s social and community marketing strategy
Coordinate initiatives in support of the overall Uphold brand and key launches
Work cross-functionally with product, design, engineering, brand, communications, customer support, etc. to launch and measure efforts
Track marketing program performance and improve through continuous testing
Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends
Be responsible for building and managing a global team
Requirements
8+ years of experience in marketing with a focus on social, community and ideally, Web3 initiatives
Experience crafting & implementing consumer and key-influencer messaging and outreach strategies and campaigns
Demonstrated track record of reaching key communities and engaging with them
Experience successfully launching products within a tech context
Strong preference for crypto, fintech, blockchain or financial services
Outstanding solid understanding of social platforms
Powerful storyteller: written, verbal, and visual
Demonstrated ability to collaborate effectively across multiple, cross-functional teams
Self-starter and ability to build programs from scratch
Experience leading successful teams
Benefits
An amazing work environment
Growth and career opportunities
Open and transparent culture
Interesting events that keep you connected with the team
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