Head of Marketing defining UK strategy and team leadership for BJAK's market growth. Building a data - driven marketing function to enhance user acquisition and brand presence.
About the role
- Director of Marketing leading EdgeUno’s marketing strategy and execution across Latin America and the U.S. Overseeing a marketing team to enhance brand awareness and customer engagement.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with EdgeUno’s growth goals and regional expansion plans.
- Build, lead, and mentor a high-performing marketing team across digital, brand, and field marketing.
- Partner with the CEO and COO to shape EdgeUno’s global brand voice and storytelling.
- Strengthen EdgeUno’s brand positioning as the most trusted partner for internet, cloud, and edge infrastructure in Latin America.
- Oversee corporate communications, public relations, and content creation (press releases, thought leadership, case studies).
- Build and execute ROI-driven lead generation programs that drive qualified pipeline for Sales.
- Design and manage campaigns across digital, social, SEO/SEM, events, and partnerships.
- Develop and execute EdgeUno’s global event strategy and measure ROI for each activity.
- Collaborate with Product and Sales Engineering to create product launch campaigns, landing pages, and sales enablement materials.
- Define clear KPIs and dashboards for marketing performance (leads, conversions, cost per lead, ROI).
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- 8–12+ years of marketing experience in B2B technology, telecom, or cloud infrastructure sectors
- Proven success leading marketing teams across multiple countries or regions
- Mandatory former telecom experience in the wholesale space
- Strong grasp of demand generation, digital marketing, and brand building
- Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
- Fluent in English, Spanish, and Portuguese (all three languages required)
- Exceptional communication, analytical, and leadership skills.
Benefits
- Competitive compensation
- Performance incentives
- Growth opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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