Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Marketing Director guiding a coffee portfolio strategy and execution in Greece. Driving growth through brand management and digital transformation in a dynamic FMCG environment.
Responsibilities
- Define and deliver the marketing strategy across a multi-brand portfolio with coffee at its core, complemented by adjacent categories.
- Own marketing contribution to P&L, growth, and profitability.
- Partner with Sales and Finance to drive integrated commercial plans.
- Lead both sell-in (customers) and sell-out (consumers) performance.
- Lead brand architecture and positioning across all brands.
- Build compelling consumer propositions rooted in coffee expertise, quality, and origin, while extending relevance into complementary consumption occasions.
- Drive innovation aligned with consumer trends (premiumization, convenience, sustainability) across coffee and adjacent segments.
- Ensure consistent brand execution across retail, HoReCa, and digital channels.
- Develop and execute 360° marketing plans across brand, media, shopper, and trade.
- Balance short-term commercial activation with long-term brand equity building.
- Ensure strong cross-functional alignment with Sales and key account teams.
- Lead full-funnel media strategy across paid, owned, and earned channels.
- Drive digital transformation, including data-driven marketing, content, and personalization.
- Oversee e-commerce and digital shelf excellence across key platforms.
- Leverage retail media and digital ecosystems to accelerate growth.
- Develop impactful shopper marketing strategies across retail and HoReCa.
- Build strong partnerships with key customers and platforms through joint business planning.
- Optimize path-to-purchase and in-store execution using data and insights.
- Lead and develop a high-performing brand, trade/shopper, and digital marketing team.
- Foster a collaborative culture across Marketing, Sales, and key customer teams.
- Build capabilities in consumer and shopper insight, digital excellence, and data-driven marketing.
- Encourage a growth mindset, accountability, and continuous development.
- Empower teams while maintaining clear focus on business priorities and results.
- Design the ongoing evolution of the marketing function to a more integrated, business and growth-oriented organization.
- Partner internally and externally in a cross functional, silo-less approach to provide value and competitive advantage.
- Introduce best practices that improve effectiveness, agility, and clarity of roles and processes.
- Establish an innovation pipeline process.
- Establish a model that scales the brands’ international ambition.
- Build stronger capabilities in marketing team and beyond behind business analysis, brand building, digital, AI.
- Act as a role model for adaptability and continuous improvement within the organization.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA highly preferred).
- 10+ years of progressive brand management and senior marketing leadership in FMCG.
- Proven track record of successful brand building and managing multi-brand portfolios.
- Deep understanding of Retail, E-commerce, and HoReCa channels within complex distribution models.
- Experience scaling both owned brands and international principals.
- Expertise in modern marketing ecosystem (digital, media, shopper, data analytics) and AI-driven tools.
- Strong commercial acumen with a P&L ownership mindset.
- Inspirational Leader: Decisive and people-centric leadership style, with the ability to drive organizational change and influence at the executive level.
- Strategic Foresight: Analytical, data-driven problem solver with the cultural fluency to anticipate consumer shifts.
- Operational Excellence: A growth mindset that bridges creative, innovative thinking with flawless execution.
- Purpose-Driven: Strong understanding of sustainability and purpose-led marketing to elevate brand reputation.
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