Marketing Director responsible for executing marketing initiatives for military training solutions. Developing comprehensive strategies to influence military audiences and increase engagement with stakeholders.
About the role
- Chief Brand Officer leading brand strategy, creative excellence, and growth across retail and e-commerce channels. Joining a fast-growing team focused on innovative consumer brands.
Responsibilities
- Define and evolve brand architecture, positioning, tone of voice, and value propositions across channels to ensure differentiation and long-term equity.
- Lead creative teams and external agencies to develop compelling visual identity, packaging, content, and campaigns that drive awareness and conversion.
- Partner with performance marketing, e-commerce, and retail teams to design integrated GTM plans that scale customer acquisition, retention, and lifetime value.
- Own the end-to-end customer journey, ensuring consistency across digital, packaging, unboxing, customer service, and retail touchpoints.
- Collaborate with Product, Merchandising, Operations, and Sales to align product innovation, merchandising strategy, and inventory planning with brand positioning.
- Establish KPIs and dashboards to track brand health, campaign performance, and marketing ROI; drive data-informed optimisation.
- Build, mentor, and scale a high-performing brand organisation; foster a creative, accountable, and metrics-driven culture.
- Report regularly to executive leadership and the board on brand performance, strategic initiatives, and resource needs.
Requirements
- 10+ years of brand, marketing, or creative leadership experience, including senior roles at consumer product or retail/e-commerce companies.
- Proven track record of developing and scaling brands that deliver measurable commercial growth.
- Strong strategic thinker with excellent creative judgement and an eye for compelling design and storytelling.
- Experience managing integrated marketing (brand, performance, social, content, PR) and working with agencies.
- Data literate: comfortable using brand and performance metrics to guide decisions and optimise spend.
- Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
- Exceptional communication skills, both written and verbal.
- Experience with retailer relationships and packaging/pack development is an advantage.
- Bachelor’s degree in Marketing, Business, Design, or related field; MBA or equivalent experience preferred but not required.
Benefits
- Comprehensive benefits including health, wellness, and retirement options.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Marketing Executive crafting multi - channel campaigns for Mortgage Finance Brokers. Collaborating on content, SEO, and partnership initiatives to drive growth.
Senior leader defining and executing the marketing strategy across the Americas for ICIS. Collaborating with teams to achieve commercial ambitions and enhance brand visibility.
B2C Marketing Director responsible for innovative marketing strategies at Gojob. Collaborating with product and technology teams to enhance market impact.
Field Marketing Executive focused on growing social media for retailers at Snappy Shopper. Engaging with convenience store owners and managing content strategies.
Chief Marketing Officer leading global marketing strategy for Informatica, focusing on data management and AI readiness at Salesforce.
Senior Marketing Executive supporting the Marketing Manager in campaigns for London Art Fair and New Designers. Collaborating on digital marketing and managing marketing activities for these events.
Product Marketing Executive at Collinson, enhancing product marketing through comprehensive go - to - market materials and competitive insights. Collaborating across teams to ensure clear messaging and impact.
Partnerships & Marketing Executive supporting TopCashback's branding and partnerships. Driving the setup and maintenance of our websites while managing external partnerships in a hybrid role.
Lead Vizzia's marketing function to drive revenue and customer acquisition across three disciplines. Manage a team and establish effective marketing strategies for growth and product adoption.