Chief Marketing Officer leading global marketing strategy for Informatica, focusing on data management and AI readiness at Salesforce.
About the role
- APAC Marketing Director leading regional marketing and demand generation across Asian-Pacific for healthtech company. Responsible for driving pipeline growth, market expansion, and brand presence.
Responsibilities
- Own and execute the APAC marketing strategy, aligned with global and regional business goals
- Prioritise efforts across core markets
- Localise global campaigns and messaging to resonate with regional audiences
- Identify market-specific opportunities for growth and expansion
- Lead end-to-end demand generation, including digital, events, partnerships, and outbound initiatives
- Partner closely with sales to drive pipeline creation, acceleration, and conversion
- Build and optimise multi-channel campaigns to deliver measurable ROI
- Own regional marketing targets and tactics tied to revenue and growth metrics
- Establish and grow brand presence across APAC markets
- Develop go-to-market strategies for new markets, segments, or product launches
- Manage regional PR, content, and thought leadership initiatives insourced and via partners
- Build and lead a high-performing regional marketing function (directly or via agencies/partners)
- Manage external agencies across content, PR, and campaign execution
- Establish scalable processes and reporting frameworks
Requirements
- 8–12+ years in marketing, with regional (APAC) experience strongly preferred
- Proven success in B2B demand generation and pipeline ownership
- Background in technology (SaaS, healthtech, or enterprise software preferred)
- Exposure to healthcare or regulated industries is a strong plus
- Strong generalist marketer: comfortable across brand, growth, product marketing, and field marketing
- Commercially driven with a deep understanding of revenue funnels and sales alignment
- Ability to operate at both strategic and executional levels
- Experience working across multiple APAC markets with cultural nuance
- Excellent stakeholder management and communication skills
Benefits
- Flexible hybrid working environment, with 3 days in the office.
- A generous personal development budget of $500 per annum
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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