Hybrid APAC Marketing Director

Posted 5 days ago

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About the role

  • APAC Marketing Director leading regional marketing and demand generation across Asia-Pacific. Driving pipeline growth and brand presence for healthtech startup Heidi in key markets.

Responsibilities

  • Own and execute the APAC marketing strategy, aligned with global and regional business goals
  • Prioritise efforts across core markets
  • Localise global campaigns and messaging to resonate with regional audiences
  • Identify market-specific opportunities for growth and expansion
  • Lead end-to-end demand generation, including digital, events, partnerships, and outbound initiatives
  • Partner closely with sales to drive pipeline creation, acceleration, and conversion
  • Build and optimise multi-channel campaigns to deliver measurable ROI
  • Own regional marketing targets and tactics tied to revenue and growth metrics
  • Establish and grow brand presence across APAC markets
  • Develop go-to-market strategies for new markets, segments, or product launches
  • Manage regional PR, content, and thought leadership initiatives insourced and via partners
  • Build and lead a high-performing regional marketing function (directly or via agencies/partners)
  • Manage external agencies across content, PR, and campaign execution
  • Establish scalable processes and reporting frameworks

Requirements

  • 8–12+ years in marketing, with regional (APAC) experience strongly preferred
  • Proven success in B2B demand generation and pipeline ownership
  • Background in technology (SaaS, healthtech, or enterprise software preferred)
  • Exposure to healthcare or regulated industries is a strong plus
  • Strong generalist marketer: comfortable across brand, growth, product marketing, and field marketing
  • Commercially driven with a deep understanding of revenue funnels and sales alignment
  • Ability to operate at both strategic and executional levels
  • Experience working across multiple APAC markets with cultural nuance
  • Excellent stakeholder management and communication skills

Benefits

  • Flexible hybrid working environment, with 3 days in the office.
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career!

Job title

APAC Marketing Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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