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About the role
- Director of Audience Insight and Growth at Footballco, defining audience growth strategies through SEO and analytics. Leading a team to optimize audience engagement across web, app, and social platforms.
Responsibilities
- Lead a data and insight team to challenge the norm and put data into the heart beat of Footballco
- Own the strategy, management, and delivery of the technical and content SEO for Footballco’s websites.
- Work with the VP of Product and Head of Engineering to influence all technical website changes, new website functionality and editorial content initiatives that have the potential to improve search engine and AI bot visibility & drive greater audience to the websites
- Influence the content creation teams on best practices of content creation and provide user insight into what users are engaging with when and how.
- Your team will also provide any topical analysis and trends on content consumption
- You will work closely with the VP of Affiliate, providing insight and data led thinking on how to grow and optimise Footballco’s affiliate business and growth plans
- Work closely with sales leadership to provide them with insight and research to support media sales pitches and commercial understanding of the audiences
- Present actionable data and insight to senior management which could influence business strategy and focus.
- With an innovative mindset, use data and AI to trial new ideas to solve business problems
- Lead and motivate a talented team of data and insight specialists, encouraging them to problem solve and grow Footballco’s audiences
Requirements
- Previous experience managing an SEO, analytics or research function
- Deep understanding of media and publishing models and how to attract and retain audiences
- Knowledge of technical SEO and the evolving search engine and AI landscape is advantageous
- Experience in audience tracking and segmentation for business insight and actions
- Strong presentation skills and the ability to identify actionable insight a must
- A curious mind
Benefits
- Equal opportunity workplace.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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