Associate Director of Business Development overseeing proposal generation and partner relationships at CPC. Leading business development strategies in a hybrid work environment.
About the role
- Director of Business Development driving strategic growth initiatives and client acquisition efforts at CROSSMARK. Leading client engagement across key markets with a focus on shopper marketing and data insights.
Responsibilities
- Develop and execute innovative lead generation strategies to meet and exceed new business goals for CROSSMARK.
- Build and maintain a robust pipeline using enterprise-level lead qualification frameworks, targeting both new prospects and existing clients for full-service integration.
- Collaborate with Business Strategists to deliver high-impact, top-to-top presentations that influence senior stakeholders and drive business outcomes.
- Partner with Deal Desk to ensure accurate pricing and timely contract execution aligned with scope and client expectations.
- Own all analytics and measurement initiatives, leveraging proprietary frameworks to guide shopper marketing and connected commerce strategies.
- Synthesize complex data into compelling narratives that build trust, demonstrate value, and influence client decision-making.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field required.
- 5–8 years of progressive experience in business development, with a minimum of 3 years in a shopper marketing agency or similar environment focused on CPG clients.
- Proven ability to prospect new business through industry research and cold outreach, build a robust pipeline, and close deals effectively.
- Skilled in crafting compelling narratives and selling ideas to senior business leaders.
- Stellar presentation skills with the ability to lead and engage client meetings at the executive level.
- Strong capability to interpret complex data and translate it into actionable business solutions.
- Adept at cultivating long-term, trust-based client relationships.
- Self-starter with a passion for innovation and growth.
- High energy, positive thinker, confident, and consultative in approach.
- Exceptional interpersonal and writing skills with acute attention to detail.
- Willingness and ability to travel up to 10%.
Benefits
- We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online.
- Achievements are celebrated, work-life balance is prioritized, and everyone feels valued.
- Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion.
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