Digital Marketing Specialist driving digital marketing with AI and engaging content for Bruks Siwertell Group. Supporting communication strategies to enhance global visibility and engagement.
WO
Hybrid Digital Marketing Operations Manager – Strategic Communications and Marketing
Posted 5 months ago
About the role
- Digital Marketing Operations Manager managing SFMC environment and supporting admissions at West Virginia University. Driving campaign performance and mentoring teams in digital marketing automation.
Responsibilities
- The Digital Marketing Operations Manager manages and optimizes West Virginia University’s SFMC environment
- Supporting admissions and recruitment communications through Salesforce CRM, Marketing Cloud, and Blackthorn.
- Develop journey strategies, automate workflows, and track performance.
- Drive system efficiency, campaign performance, and data strategy to support enrollment and brand growth.
- Assist in mentoring teams and steering the evolution of marketing automation across the university.
Requirements
- Bachelor's degree
- A minimum of five (5) years of related experience including: 3+ years of experience managing email marketing campaigns in SFMC or a comparable platform (e.g., Marketo, Adobe Journey Optimizer)
- Any equivalent combination of related education and/or experience will be considered.
- Working knowledge of AMPscript, SQL, HTML, and CSS as they relate to email development.
- Experience with Litmus and audience segmentation.
- Understanding of CAN-SPAM, GDPR, and CCPA regulations.
- Strong grasp of digital marketing processes, data-driven strategy, and automation best practices.
- Excellent communication, project management, and problem-solving skills.
- Proven ability to work independently and lead collaboratively.
Benefits
- 37.5-hour work week
- 13 paid holidays
- 24 annual leave (vacation) days per year
- 18 sick days per year
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- eligibility to continue health insurance
- other retiree perks
- Wellness programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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