Director of Institutional Customer Marketing managing strategy and execution for US Hospital's marketing initiatives. Collaborating across teams to enhance customer engagement and business growth.
About the role
- Digital + Campaign Marketing Manager responsible for digital marketing campaigns and automation efforts at Walker, a full-service Experience Management firm.
Responsibilities
- Plan, create and manage digital campaigns across email, paid digital and retargeting channels (social managed by the Marketing + Brand Manager)
- Drive marketing automation design, implementation and optimization using tools such as ActiveCampaign, ensuring workflows support lead conversion
- Develop and test landing pages designed for campaign performance and lead generation
- Support content updates and integrations in Craft CMS (experience with WordPress or similar platforms a plus)
- Collaborate with internal and external teams to manage data flow between Salesforce (SFDC), Monday.com, SAP ByDesign and Qualtrics
- Partner with technical resources to connect automation workflows and data structures, including future integration with CDPs such as Hightouch
- Use ChatGPT and Microsoft Copilot to improve ideation, campaign development and operational efficiency
- Analyze performance using Google Ads, Google Analytics, Excel, Tableau or Power BI and identify optimization opportunities
- Ensure all digital campaigns comply with GDPR, CAN-SPAM and related regulations; coordinate with the VP of Marketing on any policy changes
- Work closely with cross-functional partners to align digital efforts with overall marketing goals
- Conduct A/B testing and implement performance improvements
- Other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Communications or related field or relevant experience.
- 1–4 years of experience in B2B or professional services marketing
- Experience managing campaigns within an established marketing automation system
- Understanding of partner channel strategy and integrated marketing
- Familiarity with ActiveCampaign or similar marketing automation platforms
- Experience using Craft CMS, WordPress, or other content management systems (CMS)
- Understanding of Salesforce, Monday.com, or other CRM tools, with the ability to collaborate with technical teams to guide campaign integrations and system connections
- Basic proficiency in HTML/CSS for troubleshooting email or landing page issues
- Working knowledge of data structures, automation logic, and customer data platforms (CDPs) such as Hightouch
- Proficiency with AI tools such as ChatGPT, Microsoft Copilot, or similar platforms to enhance ideation and workflow efficiency
- Strong analytical skills with tools such as Google Analytics, Power BI, or other data visualization platforms
- Solid understanding of A/B testing, optimization, and marketing compliance regulations
- Collaborative, detail-oriented, and curious, with a balance of creativity, precision, and strategic thinking.
Benefits
- Walker is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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