Digital Brand Manager leading digital transformation with a focus on animal health marketing strategy. Collaborating across diverse departments to enhance brand impact and drive sales growth.
Responsibilities
Own digital strategy and campaign delivery for the Livestock Business Unit, including channels, content and tactics
Drive market-share growth, sustainable sales and profitability using insight into company strategy, customer needs and market trends
Manage advertising and marketing budgets and lead product/range improvements and new-product introductions
Collaborate with Brand Managers to identify cross-portfolio opportunities and maximise results across Livestock brands
Operate effectively in a matrix environment with local, regional and global teams (sales, customer services, R&D/technical, finance, procurement, supply chain)
Requirements
Proven experience developing and executing digital strategies and multi-channel campaigns
Up to date with digital marketing trends, measurement and optimisation best practice
Experience with email automation platforms (eg Salesforce Marketing Cloud)
Skilled in setting KPIs, monitoring performance and optimising campaigns
Experience in Animal Health or knowledge of agriculture/farming systems preferred but not essential
Strong collaborator, able to work across departments and demonstrate leadership competencies
Creative flair with excellent written and interpersonal communication skills
Able to manage multiple projects and meet tight deadlines
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