Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Demand Generation Manager leading multi-channel campaigns to engage enterprise accounts for Malbek. Collaborating with various teams to implement account-based marketing strategies and optimize performance.
Responsibilities
- Design and execute comprehensive campaigns to engage key enterprise accounts
- Create customized marketing content and messaging for various platforms
- Continuously test and refine strategies by running A/B tests on messaging, creative, channels, and campaign tactics
- Work independently and collaboratively with marketing, business development, sales, and customer success teams
- Execute across paid, owned, shared, and owned media
- Leverage intent data to inform account-based marketing campaigns
- Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns
- Drive stakeholder engagement through fostering collaboration and partnership
Requirements
- 5+ years of B2B marketing experience
- 2+ years in ABM, preferably B2B SaaS
- Experience with HubSpot or other marketing automation solutions, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams
- Bachelor's degree in Marketing, Communications, or related field required; MBA preferred
Benefits
- Hybrid work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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