Customer Success Manager enhancing relationships in agricultural sales through innovative technology. Driving customer acquisition and managing engagements with farmers in California.
Responsibilities
Drive new customer acquisition by introducing TRIC’s solution to growers, following up on leads, and turning interest into long-term contracts.
Manage a consistent sales outreach process, using CRM tools to track contacts, follow-ups, and progress toward regional sales goals.
Use TRIC’s case studies, ROI calculators, one-pagers, and demo scripts to guide conversations and educate farmers about our value.
Serve as the ongoing relationship manager for assigned accounts—checking in regularly, coordinating demos, and ensuring strong communication.
Coordinate and host on-farm demos and field visits, working with growers, field managers, and PCAs to show TRIC’s robots in action.
Build trust and visibility by attending community events, grower meetings, and industry gatherings on behalf of TRIC.
Help plan and run TRIC-hosted and other industry specific events, such as field days, open demos, and farmer workshops.
Capture customer feedback and assist in developing testimonials, case studies, and referrals.
Maintain a deep understanding of TRIC’s service model, pricing, operational logistics, and current field performance so you can represent it clearly to customers.
Collaborate with the business development and operations teams to ensure a smooth customer experience from sale to deployment.
Requirements
3–7 years of experience in agricultural sales, customer success, or territory management, preferably in specialty crops.
Familiarity with the strawberry industry in California and existing relationships with growers or PCAs is a strong plus.
A clear, confident communicator with a track record of building trust and closing deals in person.
Experience using sales tools (e.g., HubSpot, Salesforce) to manage pipeline, follow-ups, and customer data.
Ability to guide on-farm conversations about cost, ROI, and operational logistics with both growers and field crews.
Comfortable working independently in a fast-paced, startup environment.
Knowledge of pest and disease control practices is helpful but not required.
Spanish language skills are a plus.
Benefits
Benefits including medical, vision, dental, and 401k
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