CRM Executive responsible for executing Vivobarefoot's global CRM marketing strategy across email, SMS, and loyalty programs to deepen community relationships. Collaborating with cross-functional teams to optimize campaigns and enhance customer experiences.
Responsibilities
Drive the implementation and optimisation of Vivobarefoot’s global CRM marketing across email, SMS, referral and loyalty programs.
Help deepen relationships with global community while championing CRM channel performance.
Own the execution and optimisation of CRM marketing strategy across email, SMS, refer a friend, and web touchpoints.
Plan and execute CRM campaigns across channels email, SMS, and web, managing a global CRM calendar.
Align campaigns with brand & product marketing calendars.
Project manage the creative process to generate content for each CRM touchpoint.
Monitor campaign performance for continuous improvement, including the use of A/B testing.
Use customer data to create detailed customer segments.
Target customer segments with personalised offers, content and campaigns.
Maintain CRM databases to ensure clean, accurate, and updated customer data.
Collaborate with CRM team to derive insights from CRM data.
Track key KPIs related to CRM channel engagement and CRM conversion rates.
Prepare weekly and monthly reports to represent insights shared amongst business stakeholders.
Collaborate with brand, product, design, ecommerce, merchandise and tech teams to align planned CRM campaigns.
Requirements
2-3 years’ experience in CRM in a D2C e-commerce or retail brand.
Hands on experience with CRM/email marketing tools like Bloomreach, Salesforce, Ometria, Klaviyo
Experience with analytics tools such as Google Analytics, Looker Studio or Tableau, a plus
Proven experience of self-managing and implementing email & SMS campaigns
Understanding of customer lifecycle stages and how to influence behaviour through messaging & email content design
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