Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Analista de Inteligência Comercial e Growth B2B managing B2B data analyses and insights at Gocase's growing operation. Collaborating with cross-functional teams to enhance marketing and sales performance.
Responsibilities
- Monitor and interpret the main metrics of the B2B operation (inbound and outbound), generating actionable insights and recommendations
- Operate outbound prospecting and lead enrichment tools (Apollo, Lusha, Snovio, Clay, etc.) focused on generating qualified demand
- Evaluate the performance of paid media campaigns (Google Ads, Facebook/Meta Ads) and the B2B landing page, collaborating with partner agencies
- Monitor funnel data, channels, conversion rates and lead quality, and turn these into alerts and opportunities for the team to act on
- Track results on existing dashboards (no need to build them) and interpret the information with a performance focus
- Propose and test adjustments to automations via Zapier, n8n or similar tools
- Work together with leadership, marketing and sales to support strategic decisions based on concrete data
Requirements
- Experience with data analysis applied to B2B marketing and sales (no need to develop dashboards)
- Experience with CRM, outbound and lead enrichment tools (e.g., HubSpot, Pipedrive, Apollo, Lusha, Clay, Snovio, etc.)
- Familiarity with digital performance metrics (conversion, CAC, CPL, ROAS, CTR, etc.)
- Understanding of paid media campaigns (Ads) and landing page performance, with the ability to evaluate and propose improvements
- Knowledge of automation tools such as Zapier or n8n
- Strong data literacy and the ability to communicate with multidisciplinary teams (marketing, sales, tech)
Benefits
- Competitive salary in line with the market (CLT employment contract); 💰
- Meal/food allowance 🍔;
- Home office allowance; 🏠
- Wellhub; 🍎
- Study assistance (GoStudy); 📚
- Health insurance 100% covered by the company with no co-pay for the employee; 🏥
- Dental plan 100% covered by the company with no co-pay for the employee; 🦷
- Day off during your birthday week 🥳;
- Extended maternity leave (6 months); 👩👦
- Extended paternity leave (20 days); 👨👧
- Employee discount on products; 🎒
- Free Gocase products every month! 🎁
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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