Analista de Performance Pleno supporting digital campaigns for Grupo Abril. Executing and analyzing marketing strategies across various platforms.
About the role
- Marketing Analyst at Quattrus planning inbound and outbound campaigns. Overseeing lead generation strategy and collaboration with marketing, traffic management, and sales teams.
Responsibilities
- Plan and structure inbound and outbound campaigns aligned with the commercial strategy
- Define lead generation targets, segmentation, and buyer persona for each campaign
- Coordinate execution with Traffic Management, SDRs, and the sales team
- Monitor metrics and prepare weekly/monthly performance reports
- Adjust campaigns based on conversion data and feedback from the sales team
- Create playbooks and templates for future campaigns, ensuring standardization
Requirements
- Bachelor's degree, technologist degree, or technical diploma
- 2 years of experience in marketing
- Spanish and English (Level 2 proficiency)
- Strategic mindset
- Writing skills
Benefits
- Allowance
- On-site cafeteria
- Variable compensation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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