Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
GS
Hybrid Associate Director, Liver, PBC Franchise Marketing – Regional Engagement Lead
Posted 5 months ago
About the role
- Associate Director for Liver Franchise Marketing focusing on regional engagement and insights. Driving strategic initiatives and ensuring compliance while managing relationships with stakeholders.
Responsibilities
- Support the development and execution of the PBC Marketing strategic plan focusing on the regional engagement initiatives, insight gathering and events management
- Work to pull through Liver Franchise strategic priorities with key stakeholders ensuring coordination across Marketing & Sales teams, as well as cross functionally
- Drive the development and implementation of key regional priority opportunities and activations
- Foster Gilead’s Liver leadership narrative while amplifying key partnership activities
- Develop and execute insight plan for key stakeholders, inclusive of speaker bureau and regional advisory boards when appropriate
- Orchestrate Gilead’s presence at key Liver events and sponsorships ensuring engagement across the organization and alignment with our commercial strategic priorities
- Manages and direct agency partners to deliver on the annual tactical plan within the assigned budget
- Develop and deliver presentations to a range of internal stakeholders and external audiences
- Ensure compliance with all relevant laws, regulations and policies
Requirements
- 10 years of professional experience
- 8+ years MS/MA or MBA
- Bachelor’s degree in marketing or related fields required
- Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
- Previous experience in marketing research and/or pharmaceutical sales desired
- MBA or other advanced business or public health degree is desired
- Liver experience and relationships is preferred
Benefits
- company-sponsored medical, dental, vision, and life insurance plans
- discretionary annual bonus
- discretionary stock-based long-term incentives (eligibility may vary based on role)
- paid time off
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