Managing Director leading a team of underwriters in Inland Marine for Travelers insurance. Focusing on profitability and growth in complex risk management.
About the role
- Associate Director of Integrated Media Planning at dentsu overseeing media strategies and execution for clients. Leading a team with a focus on digital and traditional channels seamlessly.
Responsibilities
- Accountable for media plan output timeliness, accuracy, and overall excellence
- Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
- Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across national, local and regional media campaigns
- Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
- Build & maintain trusting, collaborative relationships with clients at appropriate levels
- Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
- Understand and analyze the root causes of problems and develop ways to rectify
Requirements
- 6+ years of communications/integrated media planning experience
- Experience in developing & executing tactical campaigns for both traditional & digital channels
- Understanding of key research sources
- Knowledge of current trends and innovations in media and culture
- Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
- Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
- Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)
Benefits
- A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits
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