Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
About the role
- Senior Manager in Marketing Operations at Zendesk leading a team to drive business growth and optimize lead funnel processes. Focused on innovation and collaboration across teams to enhance efficiency.
Responsibilities
- Lead, coach, and mentor a specialized Marketing Operations team, balancing strategic leadership with hands-on execution.
- Own and continuously optimize the end-to-end lead funnel lifecycle, including lead creation, MQL qualification, scoring, and routing to SDRs and BDRs.
- Champion a culture of experimentation by piloting new processes and technologies, actively gathering feedback from marketers and xDRs to iterate and enhance lead operations.
- Collaborate closely with marketing, sales, and revenue operations leaders to align lead management efforts with broader business objectives.
- Translate complex funnel data and metrics into clear, actionable insights and communicate results effectively to stakeholders at all levels.
- Inspire your team to understand the 'why' behind their work, fostering analytical thinking that drives smart decision-making.
- Manage and enhance critical marketing technology platforms including Marketo, LeanData, 6sense, and Salesforce.com (SFDC), ensuring system scalability and robustness.
- Develop and implement best practices, process frameworks, and playbooks that enable scalable growth and consistent operational efficiency.
- Partner with data and analytics teams to maintain data hygiene and evolve lead scoring and routing models based on ongoing analysis.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years in Marketing Operations or related roles, with demonstrable leadership experience managing teams.
- Hands-on expertise with Marketo, LeanData, 6sense, and Salesforce.com (SFDC).
- Proven track record in owning and optimizing lead funnel processes from creation to routing.
- Strong analytical skills paired with experience communicating complex data insights clearly to stakeholders.
- Experience fostering collaboration across marketing, sales, and revenue operations teams.
- Demonstrated ability to drive process improvements and innovation in fast-paced, growth-oriented environments.
Benefits
- bonus
- benefits or related incentives
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