Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- Performance Marketing Manager at The Zebra enhancing customer engagement through innovative marketing strategies and data-driven insights. Driving conversion and optimizing performance across various channels.
Responsibilities
- Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms.
- Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities.
- Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.
- Manage budgets, pacing, and forecasts across multiple campaigns and channels.
- Partner with creative and brand teams to brief and refine ad assets tailored to each platform.
- Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.
- Stay ahead of trends in performance marketing and identify new opportunities for growth.
Requirements
- 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred)
- Proven track record of scaling campaigns and optimizing CAC/LTV
- Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards)
- Strong communication skills with the ability to translate performance insights into business impact
- Curiosity and adaptability — eager to experiment with new channels and approaches
- Experience in insurance, fintech, or another high-consideration category is a plus
Benefits
- Competitive Compensation & Stock Option Offering
- Health, Dental, Vision & Disability Coverages
- End early Fridays (wrap up work at 2pm CST on Fridays!)
- Sabbatical program for tenured employees
- HSA offering + employer contribution
- Fertility support through __Carrot__
- $100 monthly wellness perk
- $300 pet reimbursement program
- 401k with match
- Unlimited PTO (paid time off)+ flexibility to enjoy it
- __Paid Parental Leave__ Program
- Learning & Development Opportunities
- Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)
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