Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Paid Media Associate for Smart Services team optimizing digital advertising campaigns across various platforms. Supporting clients in campaign launches and tracking performance metrics.
Responsibilities
- Traffic and QA campaigns across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube– ensuring builds are compliant, best-practice, and ready for client activation.
- Implement and validate our Client's features (templates, automations/guardrails, feeds/catalogs, reporting) to speed up time-to-value and reduce manual work.
- Analyze performance and provide optimization recommendations (creative, structure, audience/placements, measurement/reporting) while the client owns budget changes and pushing live.
- Support testing roadmaps by setting up tests, validating inputs, and summarizing learnings for client adoption.
- Support weekly customer syncs by prepping updates, tracking action items, and executing trafficking/implementation/enablement requests.
- Build enablement assets and help run trainings/office hours (checklists, SOPs, quick guides) to drive client self-sufficiency.
- Partner with Product/Engineering by documenting bugs/blockers, escalating with clear repro steps, and feeding recurring themes into playbooks.
Requirements
- 1-2 Years of media buying or campaign ops experience with a monthly media budget above $150k (internship/coursework/projects/entry-level) with fundamentals in structure, objectives, creative, and measurement.
- Strong experience in paid social and/or programmatic, with an appetite to build fluency across platforms and buying motions.
- Data-minded and able to turn complex inputs into clear, actionable recommendations.
- Strong communicator and team player who can explain buyer concepts simply.
- Google/YouTube is a big plus (programmatic familiarity is also a plus).
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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