Sr. Marketing Programs Manager driving strategic marketing initiatives for Encircle's growth in B2B property insurance. Focus on account - based and partner - driven programs for pipeline growth and customer expansion.
About the role
- Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
Responsibilities
- supporting the global engagement strategy for accountants and bookkeepers
- creating personalised, orchestrated journeys
- leveraging various marketing channels to drive customer conversion
- collaborating with business and technical stakeholders
- focus on end-to-end development of lifecycle projects within Salesforce Marketing Cloud
- analysing journey performance and experiment results
Requirements
- customer-centric mindset with the ability to identify and deliver value
- experience with marketing automation platforms
- experience juggling multiple projects
- strong analytical skills with Google Analytics or internal dashboards
- innovative thinker in a fast-paced environment
- strong communication skills
Benefits
- hybrid working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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