CRM Lead managing lifecycle marketing for both landlords and tenants at Wunderflats. Leading strategy and execution of CRM initiatives to drive user engagement and growth.
Responsibilities
You will own CRM and lifecycle marketing end-to-end, across strategy, execution, and performance.
Designing and owning lifecycle strategy across supply (landlords) and demand (tenants)
Building automated journeys that drive activation, conversion, and retention
Defining segmentation and lifecycle logic across complex, multi-step user journeys
Owning CRM KPIs, reporting, and performance optimisation
Continuously testing and improving messaging, timing, frequency, and content
Requirements
Strong hands-on experience in CRM / lifecycle marketing
Proven ability to own strategy and execution end-to-end
Experience working with complex or two-sided user journeys (marketplaces, SaaS, platforms)
A commercial mindset and comfort being accountable for results
High autonomy and confidence operating in evolving, fast-paced environments
Proficiency in English (C2), German is a plus.
Benefits
#empathyculture: Become part of our international team with a scale-up atmosphere, where you as a person really count and your ideas and work make a real impact.
#worklifeinbalance: Our working hours are flexible and family-friendly. Your main working hours are spent in the office, but you are also welcome to work from home from time to time.
#personaldevelopment: We support you in your personal & professional development, e.g. through individual training programs, workshops, or participation in trade fairs and conferences.
#compensationpackage: Receive an attractive compensation package and a company pension plan with a 20% employer contribution.
#wunderoffice: Work from our brand new office in Berlin (Hackescher Markt), with ergonomically equipped workstations, detox room, playroom, roof terrace and fruit & drinks on us.
#welovetohavefun: Celebrate with us at our annual summer or winter party, and regular after-work gatherings, and power up in our office with yoga, table soccer and table tennis.
#morebenefits: A special discounted membership at Urban Sports Club? Decent discounts at FutureBens? Yearly travel ticket? - here you go! - and even more!
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