Account & Campaign Manager at Rohlik Group managing advertising campaigns across multiple countries. Leading campaign execution and optimization while building client relationships.
About the role
- Senior Paid Search Manager driving Search efforts in the NAM region for Workday. Responsible for budget allocation, campaign optimization, and strategic partnerships to achieve targets.
Responsibilities
- Develop and own the channel growth roadmap across brand, non-brand, and expansion campaigns, directly aligned to S1 ACV revenue targets
- Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region
- Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms
- Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices
- Forecast spend, pipeline, and ACV contribution with high accuracy
- Drive the evolution of advanced paid search practices like value based bidding, Performance Max, AI Max, LLM paid programs, microconversion bidding, and dynamic search ads
- Launch new and scale existing paid search programs; expanding keyword coverage, experimenting with ad copy, audience targeting, and landing page testing
- Partner with various marketing teams, stakeholders, and agencies to build custom programs and strategies that will help Workday achieve our targets
- Develop paid search strategies aligned with Workday's business objectives
- Regularly generate campaign performance reports and presentations, highlighting key results, insights as well as next steps
- Serve as a subject matter expert (SME) to cross-functional stakeholders on Paid Search best practices
- Stay up to date on industry trends, algorithm changes, and new technologies
- Apply the latest best practices in paid search marketing to our campaigns
Requirements
- Bachelor’s degree or equivalent experience
- 8+ years of experience in SEM, with hands-on experience managing large SEM PPC campaigns
- Proficiency in analyzing web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console, and relevant ad platform dashboards
- Strong MS Excel skills (vlookups, pivot tables, data analysis)
- Comfortable speaking about and understanding the impact of core metrics such as CTR, CPC, CPL, MQL, and ROI
- Strong data storytelling skills to translate complex search metrics into actionable business insights
- Self-starter with strong attention to detail and organizational skills
- Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
- Experience using Google Ads Editor and Microsoft Advertising Editor
- Experience with Google SA360 or any other bid management platforms
- Experience working in the B2B SaaS vertical (preferred)
- Experience managing agency or vendor relationships (preferred)
- Agency experience
Benefits
- Workday Bonus Plan
- Role-specific commission/bonus
- Annual refresh stock grants
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.
Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
Performance Marketing Manager focusing on SEA & Web Analytics at morefire GmbH. Responsible for campaign management and data analysis to drive business success in a hybrid environment.
Campaign Manager planning and executing multi - channel marketing campaigns using Braze for HRS. Collaborating with cross - functional teams to develop marketing strategies and manage budgets.
Senior Campaign Manager leading ad operations team to optimize client campaigns and drive revenue. Working with a fully composable advertising platform at Infillion, ensuring performance and strategy alignment.
Analista Paid Media managing budget, analysis, and performance of paid campaigns at Stefanini. Focused on optimization and continuous improvement of digital marketing strategies.
PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
Performance Marketing Manager driving hands - on digital marketing strategy for B2B fintech SaaS company focusing on PPC, SEO, and campaign optimisation.
PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.