Product Marketing Manager crafting market narratives and strategies for a top SaaS publisher. Collaborating with cross - functional teams and driving customer - centric messaging in the legal tech space.
About the role
- Product Marketing Manager creating customer value propositions for AI-enabled data analytics at Wood Mackenzie. Formulating marketing strategies and developing sales enablement tools.
Responsibilities
- Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
- In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group.
- Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools.
- Develop sales enablement tools including product playbooks, competitor battlecards and sales decks.
- Own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.
Requirements
- An expert in business-to-business product marketing
- Experienced in product marketing roles
- Fully versed in managing the product lifecycle from a product marketing perspective
- An excellent communicator and excels at storytelling
- Market and customer focused
- Focused on results with strong organisational skills
- A relationship-builder who can effectively manage stakeholders
- Confident to challenge constructively and stay focused on value
- Curious about how data and analytics solve critical business issues.
Benefits
- Equal opportunities employer
- Support for physical or mental disabilities during application process
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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