Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Online Marketing Manager leading B2B multichannel strategies from awareness to conversion. Collaborating with teams to manage budgets and optimize performance metrics.
Responsibilities
- Implement and optimize a comprehensive B2B multichannel strategy across paid (Google, Microsoft, LinkedIn, Meta) and organic channels, from awareness to conversion
- Own the efficient management and prioritization of budgets across countries, industries, and channels with a clear focus on growth and ROI
- Manage our paid search (SEA) agency and work closely with internal teams and external partners to scale SEO and GEO strategies
- End-to-end responsibility for the tracking stack (GA4, GTM, Salesforce, Looker) to ensure data quality and derive actionable performance insights
- Further develop customer journeys, lead routing, and nurturing, and perform data-driven optimization using tools like Hotjar, Search Console, and Make
Requirements
- At least 3–4 years of experience in Demand Generation or B2B Growth Marketing, ideally in a SaaS environment
- Data-driven mindset with a focus on KPIs that drive real business impact and ROI — not just clicks
- Deep expertise across the full performance marketing mix, from paid social and search to organic growth, including modern SEO and GEO strategies
- Strong affinity for MarTech and comfort working with complex tool stacks such as Salesforce, GA4 and marketing automation platforms
- A true go-to-market (GTM) team player with proven experience collaborating successfully with departments such as Sales, Business Development, RevOps, and others
- Native-level German (C2) and business-fluent English; additional languages are a plus.
Benefits
- Flexibility & autonomy: Your workday, your performance — Our hybrid model enables focused remote work, the option for workation, and in-person exchange on our Anchor Days (Tuesday to Thursday)
- Mobility tailored to you: Keep moving — from sustainable bike leasing to a commuter allowance, we help you stay mobile and flexible
- Ownership & scope: Your impact, your results — Take full ownership of your area and KPIs
- Team culture & networking: Real connections beyond daily work. Celebrate successes with legendary team events and OKR parties
- Productive environment: Brainfood deluxe — From an espresso machine to the Bella&Bona online canteen, fresh fruit, and a muesli bar. Your well-being is the foundation for strong performance
- Health & balance: Stay active with EGYM Wellpass or Urban Sports Club — nationwide access to 1,000+ sports and wellness facilities
- Top equipment & ergonomics: Mac or Windows, in the office or remote — your efficiency and comfort matter
- Dress code? Your code: We value what you achieve, not what you wear. Dress as you feel most comfortable
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