Growth Marketing Lead overseeing user acquisition performance for mobile apps at ReachMobi. Responsible for managing marketing budgets and developing scalable growth strategies.
About the role
- Growth Marketing Manager specializing in B2B multichannel strategies and stakeholder management for commercial growth. Leading initiatives to optimize performance insights and budget allocations.
Responsibilities
- Drive full-funnel growth: Implement and optimize a holistic B2B multichannel strategy across paid (Google, Microsoft, LinkedIn, Meta) and organic channels, from awareness to conversion
- Strategic budget allocation: Responsible for efficient management and prioritization of budgets across countries, industries and channels with a clear focus on growth and ROI
- Agency & stakeholder management: Manage our SEA agency and work closely with internal teams and external partners to scale SEO and GEO strategies
- Data, analytics & tracking: End-to-end ownership of the tracking stack (GA4, GTM, Salesforce, Looker) to ensure data quality and derive actionable performance insights
- Marketing automation & optimization: Evolve customer journeys, lead routing and nurturing and drive data-driven optimization using tools such as Hotjar, Search Console and Make
Requirements
- Proven track record: Minimum 3–4 years’ experience in demand generation or B2B growth marketing, ideally in a SaaS environment
- Performance mindset: Data-driven with focus on KPIs that deliver real business impact and ROI — not just clicks
- Channel expertise: Deep expertise across the full performance marketing mix, from paid social and search to organic growth and modern SEO and GEO strategies
- Tool skillset: Strong affinity for MarTech and comfortable working with complex tool stacks such as Salesforce, GA4 and marketing automation tools
- Collaborative spirit: A true go-to-market team player with proven experience collaborating successfully with Sales, Business Development, RevOps and other teams
- Language skills: C2 level German and business-fluent English; additional languages are a plus
Benefits
- Flexibility & autonomy: Your workday, your performance — our hybrid model enables focused remote work, the option for workations and in-person collaboration on our Anchor Days (Tuesday to Thursday)
- Mobility tailored to you: Full speed ahead — whether sustainably via bike leasing or conveniently with a commuting allowance, we keep you mobile and flexible
- Ownership & scope: Your impact, your results — take full ownership of your area and your KPIs
- Team culture & networking: Genuine connections beyond daily work. Celebrate successes with legendary team events and OKR parties
- Productive environment: Brainfood deluxe — from an espresso machine and the Bella&Bona online canteen to fresh fruit and a muesli bar. Your wellbeing is the foundation for strong performance
- Health & balance: Stay balanced with EGYM Wellpass or Urban Sports Club — nationwide access to 1,000+ sports and wellness facilities
- Top equipment & ergonomics: Mac or Windows, in-office or remote — your efficiency and comfort are well supported
- Dress code? Your code: We value what you achieve — not what you wear. Dress in whatever makes you feel most comfortable
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