Hybrid Growth Marketing Associate

at Paga Group Ltd

• Job title: Growth Marketing Associate
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Lagos, Nigeria

About the role

• Growth Marketing Associate enhancing customer acquisition and retention strategies for Paga. Leading cross-functional teams in implementing data-driven growth initiatives within the financial services sector.

Responsibilities

• Understand deeply the lifecycle of customers on Paga and identify opportunities for growth and optimization
• Conceive and execute on a wide range of content campaigns to drive education
• Investigate and test new channels to communicate with our existing customers
• Drive sponsorships and partnerships to create relevant brand awareness and consumer interest
• Run marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy, and drive execution of the campaign through to completion
• Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the products - continuously optimize it for Identify opportunities for increasing paid conversions and potential upselling of existing customers
• Identifying common churn factors and optimizing retention strategies through other marketing channels and/or within the product
• Work with a cross functional team (Product, Marketing, Sales & Distribution) to establish growth strategies to support Paga’s revenue goals.
• Create, manage and experiment with new user acquisition
• Partner with our analytics team to measure the impact of each campaign, and develop ways to scale
• Perform any other duties as assigned by the General Manager, Growth.

Requirements

• Bachelor’s degree with a minimum of a 2:1 in marketing or in a relevant discipline
• Minimum of 6 years of relevant work experience
• Communicates tactfully and effectively both verbally and in writing
• A strong background in a strategic marketing or product marketing role
• Must be a team player and able to work collaboratively with and through others
• Good knowledge of Paga products and services
• Attention to detail and set high standards
• Demonstrated service excellence at a support level
• Must have completed the mandatory NYSC

Benefits

• We are an equal opportunity employer and value diversity and inclusion.