Growth Marketing Associate enhancing customer acquisition and retention strategies for Paga. Leading cross - functional teams in implementing data - driven growth initiatives within the financial services sector.
About the role
- Growth Marketing Lead overseeing user acquisition performance for mobile apps at ReachMobi. Responsible for managing marketing budgets and developing scalable growth strategies.
Responsibilities
- Own and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and payback
- Manage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performance
- Ability to boot up new buy platforms from 0 to 1 to 10
- Build and run a high-velocity experimentation culture across creative, audience, and funnel performance
- Develop and execute testing roadmaps that drive measurable improvements beyond channel-level optimization
- Establish repeatable processes and systems that improve performance and scalability
- Leverage automation, AI, and tooling to increase efficiency and unlock new capabilities
- Lead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiency
- Identify performance gaps and opportunities, and take action to improve results across campaigns and funnels
- Identify and unlock new growth opportunities across channels, partners, and distribution strategies
- Act as the day-to-day leader for acquisition efforts, ensuring strong execution and accountability across the team
- Develop and mentor team members through direct coaching, feedback, and clear performance expectations
- Raise the performance bar by identifying gaps, challenging assumptions, and driving continuous improvement
Requirements
- 5- 8 years of experience in growth marketing, performance marketing, or user acquisition
- Proven track record scaling user growth on mobile apps or digital products
- Hands-on experience managing and optimizing meaningful marketing budgets (7-figure+)
- Experience operating against business outcomes such as LTV, ROAS, payback, and profit margins
- Strong expertise in paid acquisition channels, including Google Ads (UAC, Display) and Meta Ads
- Experience with programmatic platforms, DSPs, or mobile ad networks
- Strong understanding of mobile attribution, incrementality, and performance measurement
- Experience working with analytics tools such as GA4, Firebase, SQL, BigQuery, Redshift, or similar
- Ability to work with large datasets and translate data into clear, actionable insights
- Demonstrated ability to operate as a hands-on executor while leading and developing others
- Strong problem-solving skills with a bias toward action and ownership
- Comfortable working in fast-paced, performance-driven environments
Benefits
- Hybrid schedule, Monday - Friday
- WFH flexibility
- Unlimited Paid Time Off along with 10 paid holidays
- 401k match up to 4%
- Health/Vision/Dental, Flexible Spending Accounts
- Life Insurance, AD&D, STD and LTD
- 100% employer paid
- Sponsorship available
- Complimentary snacks, beverages, beer fridge, daily catered lunches
- No dress code
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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