Marketing Lead driving growth initiatives with restaurant partners for Deliveroo. Responsible for developing and executing marketing strategies and building effective relationships with key stakeholders.
About the role
- Senior Manager/Director of Marketing Automation at Welldoc focusing on Salesforce Marketing Cloud Engagement. Leading technical direction and website oversight in digital health marketing.
Responsibilities
- Serve as the technical owner and primary liaison for our SF Engineering team.
- Own the Salesforce Marketing Cloud Engagement (Core MC) platform configuration, data governance, security protocols, and overall technical roadmap.
- Design, document, and oversee the implementation of complex, multi-channel customer journeys, data integration pipelines (ETL), and API connectivity between SFMC and other systems.
- Define the strategy for Data Extensions, write efficient SQL segmentation logic, and manage data synchronization to ensure campaign effectiveness and compliance.
- Establish and enforce rigorous standards for technical quality assurance, security, and performance across all SFMC development work.
- Act as the sole internal owner of the corporate website (Webflow), overseeing its function and alignment with marketing goals.
- Own website analytics (Google Analytics, Hotjar, etc.). Use these insights to drive Conversion Rate Optimization (CRO) and direct necessary technical enhancements.
- Collaborate with Data Science to refine performance reporting and dashboards.
Requirements
- 5+ years of hands-on, deep experience with Salesforce Marketing Cloud Engagement (Core MC), including Journey Builder, Contact Builder, Automation Studio, and SFMC API integration.
- 3+ years of experience working with technical resources (developers/engineers), specifically translating business needs into documented technical requirements for SFMC implementation.
- Expert proficiency with SQL and managing Data Extensions for both segmentation and data modeling.
- Deep understanding of the SFMC data model and technical infrastructure to effectively guide engineering solutions.
- Familiarity with Salesforce Marketing Cloud Account Engagement (Pardot) is beneficial, but candidates must demonstrate that SFMC Engagement is their area of mastery.
- 5+ years in healthcare, digital health, or life sciences marketing.
- Must understand regulatory and compliance considerations (e.g., HIPAA, CAN-SPAM).
- Highly skilled in reporting and interpreting digital marketing metrics.
Benefits
- generous PTO
- medical insurance
- dental insurance
- vision care
- life and disability insurance
- retirement benefits
- opportunity to participate in health savings accounts and/or dependent care accounts
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing Coordinator at PayJoy managing trade marketing strategies across channels. Focused on operational excellence and driving customer engagement through promotional initiatives.
Associate Technical Marketing Manager shaping customer experiences for Red Hat's hybrid cloud platforms. Collaborating with product management, marketing, and sales teams to drive success in the market.
Trade Marketing Analyst improving consumer experiences at Electrolux. Focused on collaboration with business partners and consumer insights to enhance retail experiences.
Coordinator leading influencer marketing strategy at Rennova for brand awareness and collaboration. Focus on managing influencer relationships and integrated activation plans.
Marketing Analyst for China market ensuring timely delivery of marketing collaterals and organizing campaigns. Collaborating with product management and supporting sales communications for new product launches.
Account Based Marketing Manager driving personalized, account - centric campaigns for Broadcom's Digital Marketing team. Looking for strategic marketers with ABM experience in a fast - paced, in - office environment.
Integrated Marketing Manager at HP translating marketing strategies into plans and engaging customer experience. Driving market research and leading digital marketing transformation efforts.
Marketing Trainee at dsm - firmenich working on beauty care categories. Designing marketing materials and supporting market analysis from April to September 2026 in Neuilly - sur - Seine.
Marketing Specialist executing marketing strategies and plans for Yara in Central America. Leading campaigns, managing budgets, and overseeing digital communications.