Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- Integrated Marketing Manager at HP translating marketing strategies into plans and engaging customer experience. Driving market research and leading digital marketing transformation efforts.
Responsibilities
- Translates marketing strategies into marketing plans and develops marketing plan budgets.
- Drives market research to understand local consumer behavior, preferences, and trends.
- Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
- Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
- Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
- Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
- Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
- Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
- Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
- Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.
Requirements
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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