VP of Lifecycle Marketing at Synchrony Bank defining lifecycle strategies and enhancing customer engagement. Leading data - driven strategies to improve customer satisfaction and retention across multiple channels.
About the role
- Director of Marketing Program Delivery at Welldoc leading execution of B2B and B2B2C marketing programs. Focused on driving client engagement and business results through innovative digital health solutions.
Responsibilities
- Serve as the end-to-end owner for multiple, complex B2B/B2B2C marketing programs simultaneously, establishing clear project plans and ensuring flawless, timely execution across all phases.
- Act as the dedicated senior marketing contact for key client accounts, translating partner business needs into clear marketing deliverables and coordinating efforts for sales enablement, enrollment, and member engagement.
- Rigorously track and analyze campaign performance data to measure ROI. Create clear, data-driven reports and "data stories" for clients and internal leadership, providing tactical recommendations for program optimization and closing the feedback loop.
- Serve as the critical hub for marketing activities, coordinating closely with Sales, Product, Data, and Communications teams to secure resources, align timelines, and ensure all delivery milestones are met.
- Maintain a "roll-up-your-sleeves" approach, jumping in for detailed execution support, including content editing, copy review, internal testing, and ensuring the technical quality of all audience-facing deliverables.
- Support content development needs in conjunction with other team members.
Requirements
- 8+ years of progressive client-facing marketing experience in healthcare, health tech, and/or life sciences.
- Proven success serving as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences).
- Deep expertise in B2B and B2B2C campaign strategies aimed at driving patient/member acquisition and engagement for digital health solutions.
- Expert-level program and project management proficiency, including managing multiple, complex, multi-channel programs simultaneously and use of tools (i.e. SmartSheets, Microsoft Project).
- Strong practical understanding of digital marketing channels (email, digital media, social, etc.) and their application in an omnichannel campaign environment.
- Ability to drive marketing data stories and insights to track performance, measure ROI, and guide optimization.
- Comfort with a hands-on role that requires direct involvement in execution details.
- Exceptional ability to synthesize complex data into clear, persuasive communications (written and presentation skills).
- Solutions-focused and highly comfortable navigating ambiguity, acting as a proactive, independent self-starter who requires minimal supervision.
- Strong track record of leading and collaborating cross-functionally across commercial, product and data teams.
Benefits
- generous PTO
- medical insurance
- dental insurance
- vision care
- life and disability insurance
- retirement benefits
- opportunity to participate in health savings accounts and/or dependent care accounts
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