Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
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Hybrid Performance Marketing Lead – OTA Bookings, Conversion Growth (Web, App)
Posted 3 months ago
About the role
- Performance Marketing Lead driving full-funnel paid growth and conversions for a consumer-facing travel platform. Taking ownership of performance metrics and collaboration across D2C and app-first brands.
Responsibilities
- Own and execute the full-funnel performance marketing strategy, spanning discovery, consideration, and conversion across paid digital channels.
- Plan, launch, and optimize campaigns across Google Search, Meta Ads, app install and engagement campaigns, and upper-funnel platforms such as YouTube or Discovery where relevant.
- Design campaign structures aligned with seasonality, destination or product intent, offers, and user behavior patterns.
- Take complete ownership of conversion performance metrics including CPL, CAC, enquiry-to-booking conversion rates, and ROAS where applicable.
- Partner closely with product, brand, and web/app teams to improve landing pages, enquiry journeys, offer messaging, and trust signals to drive higher conversion efficiency.
- Lead continuous experimentation across creatives, audiences, bidding strategies, funnels, and landing experiences to unlock incremental performance gains.
- Build and scale advanced remarketing and lifecycle cohorts such as destination viewers, itinerary viewers, enquiry drop-offs, inactive users, and repeat prospects.
- Work with CRM and lifecycle teams to align paid remarketing with WhatsApp, email, push, and other retention channels.
- Own paid media budgets and P&L, including forecasting spend, outcomes, and ROI, while ensuring disciplined pacing and efficiency.
- Set up and maintain robust tracking, attribution, and analytics frameworks across web and app using industry-standard tools.
- Build performance dashboards and reports to track funnel health, cohort movement, and CAC efficiency, and present insights to leadership.
- Manage internal resources and external agencies, bringing structured execution, reporting rigor, and optimization discipline across multiple brands.
Requirements
- Proven experience leading performance marketing for travel platforms, OTAs, or similar high-intent, transaction-driven businesses, or strong agency experience managing such accounts.
- Deep understanding of full-funnel performance marketing, including acquisition, remarketing, lifecycle optimization, and attribution across web and app journeys.
- Strong command of paid media platforms, analytics tools, and conversion optimization techniques.
- Comfortable owning budgets, P&L, and revenue-linked performance metrics with accountability for outcomes.
- Ability to manage multiple brands or accounts simultaneously while maintaining strategic clarity and execution quality.
- Highly data-driven mindset with the ability to translate insights into actionable growth strategies.
- Strong communication and stakeholder management skills, with confidence presenting performance narratives and recommendations to senior leadership.
- A proactive, ownership-oriented approach with the ability to thrive in fast-paced, high-growth environments.
Job title
Job type
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Degree requirement
No Education Requirement
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