Operations Manager assisting Microbac leadership in improving lab efficiencies. Overseeing department leads and ensuring compliance with analytical testing requirements.
About the role
- Marketing Systems Specialist at Weedmaps executing technical configurations for automated user journeys and lifecycle campaigns. Supporting B2C and B2B communications with cross-channel messaging integration.
Responsibilities
- Assist the Lifecycle Marketing team by building campaign configurations based on provided briefs and documented requirements.
- Execute multi-channel lifecycle communications, including email, push notifications, in-app messages, and SMS, for both consumer (B2C) and merchant (B2B) audiences under guidance from senior team members.
- Build and update automated, trigger-based user journeys using established templates and documented logic.
- Deploy ad-hoc and one-time marketing sends, following documented processes to ensure timely and accurate delivery.
- Create and update first-party audience segments in the CRM and/or CDP for use in lifecycle campaigns and paid media syncs.
- Conduct quality assurance (QA) checks on communications and audience lists to confirm links, personalization tokens, and targeting criteria are functioning as intended.
- Support A/B test setup by implementing variations and ensuring proper audience splits as directed by senior team members.
- Monitor campaign sends and audience sync reports on a regular basis and flag discrepancies or errors to Specialists or Senior Specialists.
- Respond to incoming inquiries from the Support team by researching routine issues and escalating more complex problems as needed.
- Maintain and update internal documentation related to journey setup, messaging schedules, and audience criteria to ensure accurate record-keeping.
Requirements
- Requires a minimum of 0–2 years of experience in a role that requires technical execution (e.g., Marketing Ops, Systems Admin, or Data Coordination).
- Possesses a Bachelor’s degree in Information Technology, Marketing, Business, or a related field; OR provides equivalent hands-on professional experience in a technical or marketing operations environment.
- Demonstrates the ability to translate business requirements into technical logic (e.g., understanding if/then statements and boolean logic).
- Exhibits a high level of organizational skill with the ability to manage the competing deadlines of automated journeys and one-time campaign sends.
- Demonstrates extreme attention to detail, specifically regarding data filters, exclusion lists, and deep links.
Benefits
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
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