Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Marketing Specialist managing partner programs for technology client and their gaming platform. Leading campaign strategies, monitoring performance, and driving growth through marketing initiatives.
Responsibilities
- Responsible for managing partner programs and engagements to cultivate a broad base of customers for technology client and their gaming platform.
- Garner internal cross-functional support to co-invest with partners and lead negotiation.
- Monitor, ideate and optimize campaign strategies based on business metrics.
- Lead innovation across consumer journey, creative and media strategies.
- Identify opportunities to drive next phase of growth by exploring consumer segments, media channels, and creative formats.
Requirements
- BA/BS degree or equivalent experience
- 4-6 years of experience in strategy, comms planning, consumer marketing, and/or product/platform marketing.
- Experience in partner management or platform marketing is preferred. Understanding of telco, consumer electronics or digital content is a plus.
- Ability to influence at all levels and work effectively across functions and geographies. Lead non-hierarchical, multi-country, cross-functional working teams.
- Familiarity with digital campaign management and leading digital ad platforms.
- Project management experience. Track record of effectively delivering large-scale and/or multiple projects at one time in a fast-moving environment
- Technology/online industry experience, knowledge of online products and marketing techniques, and experience in working with agencies.
- Experience in partner marketing, working with gaming developers, carriers, OEMs and/or e-wallets.
- Exceptional verbal and written English communications and presentation skills.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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