Assistant VP managing market growth through sales for digital transformation clients in data & AI - driven accounts. Leveraging networks and market analysis to enhance business opportunities.
About the role
- Senior Growth & Marketing Analytics at Wayni driving business growth via data strategies and funnel optimization. Collaborating with Product, Data & IT to enhance user acquisition and conversion.
Responsibilities
- Monitorear y analizar el funnel completo de usuarios (adquisición, onboarding, activación, conversión y retención) para detectar oportunidades de mejora.
- Mantener actualizados píxeles, eventos y funnels de conversión en MoEngage.
- Analizar el comportamiento de usuarios en los productos de Wayni para proponer iniciativas de crecimiento.
- Diseñar y ejecutar experimentos de crecimiento y optimización de conversiones.
- Implementar, mantener y optimizar el tracking de eventos y conversiones.
- Asegurar el correcto funcionamiento de píxeles, SDKs, eventos y conversiones.
- Validar la correcta implementación del tracking en campañas, landings y flujos de producto.
- Construir y mantener reportes y dashboards de seguimiento del funnel y performance de marketing.
- Diseñar, ejecutar y optimizar campañas de Paid Media en plataformas como: Google Ads, YouTube, Meta Ads.
Requirements
- Título universitario en Marketing, Publicidad, Ingenieria Industrial o afines.
- +5 años de experiencia en Growth / Performance Marketing / Marketing Analytics.
- Experiencia en empresas digitales (fintech, startups, e-commerce).
- Experiencia gestionando campañas de Paid Media.
- Manejo de funnels de conversión y análisis de comportamiento de usuarios.
- Experiencia en tracking y analítica (Google Analytics, GTM, píxeles, eventos).
- Experiencia trabajando con equipos de Producto, Data o Tecnología.
- Experiencia optimizando métricas de performance (CPL, CAC, ROI, conversión).
Benefits
- Plan de Medicina Prepaga de primer nivel.
- 2 semanas de vacaciones según LCT + 5 Días hábiles Wayni.
- Descuentos en Fitness (Wellhub/Gympass).
- Día de cumpleaños.
- Préstamos Wayni a tasa preferencial.
- Descuentos exclusivos en supermercados, perfumerías , combustible.
- Actualización salarial trimestral (IPC).
Job title
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