Senior Manager leading Advanced Capabilities organization focused on space infrastructure challenges. Overseeing engineering teams, championing innovation and driving integration across disciplines.
About the role
- Channel Manager for TikTok & Instagram in a media company shaping digital news narratives. Leading editorial strategy and engagement growth across social platforms.
Responsibilities
- Develop and execute a TikTok and Instagram-first content strategy and audience development tactics that grow engagements, followers, video views and improves monetization potential.
- Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement.
- Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.
- Write, edit, and optimize video titles, descriptions, and thumbnails using SEO best practices to maximize visibility and click-through performance.
- Oversee content adaptation and packaging for TikTok and Instagram with a strong editorial eye and understanding of platform-native storytelling.
- Oversee rigorous quality control of TikTok and Instagram content to ensure it meets accessibility, clarity, and tone standards.
- Lead TikTok and Instagram analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy.
- Set, track, and communicate progress against KPIs to internal stakeholders.
- Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions.
- Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies.
- Collaborate with platform editorial and product partners at TikTok and Meta to maximize support, visibility, and partnership opportunities.
- Share platform insights, best practices, and learnings across global editorial and social teams to drive organizational growth and alignment.
Requirements
- 6–8+ years of experience managing professional social channels, ideally for a media, news, or content-driven organization.
- Deep expertise in TikTok and Instagram content strategy, platform algorithms and audience development.
- Proven experience managing content calendars, production workflows, and editorial packaging for large-scale audiences (5–25M+ reach).
- Strong writing and editorial skills, with a track record of crafting compelling, high-performing titles and descriptions.
- Proficient in native TikTok and Instagram platform analytics, and other video performance tools; familiarity with third-party analytics platforms like Sprout and RivalIQ a plus.
- Experience using Adobe Premiere Pro or similar post-production tools.
- Strong understanding of community engagement, retention strategies, and YouTube monetization models.
- Demonstrated leadership skills with experience managing direct reports and working cross-functionally.
- Excellent communication, organizational, and presentation skills.
- Flexibility to work extended hours during major breaking news events.
Benefits
- health insurance coverage
- employee wellness program
- life and disability insurance
- retirement savings plan
- paid holidays and sick time
- vacation
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