DTC Performance & Growth Marketing Manager at Blueair, driving direct - to - consumer growth and executing full - funnel media strategies for innovative air purification products.
WA
Hybrid Senior Manager, Campaign Optimization – Team Lead Growth Performance
Posted last month
About the role
- Senior Manager leading the team responsible for growth insights and optimization recommendations at Walmart. Drive measurable performance improvement and team execution to optimize partner success.
Responsibilities
- Own end‑to‑end delivery of growth insights and optimization recommendations across strategic partners
- Ensure partners receive clear, actionable guidance tied to performance improvement, growth, and adoption
- Measure success based on incrementality and outcomes, not baseline activity or reporting volume
- Translate standardized intelligence into repeatable activation models and playbooks
- Drive scale through automation, templates, and consistent frameworks
- Lead, coach, and develop a team focused on growth insights and optimization recommendations
- Set clear goals, success metrics, and operating rhythms aligned to broader leadership priorities
- Partner closely with Sales, PDMs, Optimization, and Partner Network stakeholders to drive execution
- Own intake, prioritization, and execution workflows for partner‑facing work
- Develop partner success narratives, summaries, and case studies that reinforce insights‑led value
Requirements
- Bachelor’s Degree in a quantitative field (e.g., marketing, statistics, economics, mathematics, business administration)
- 8-10 years of experience in growth optimization, performance improvement, or driving adoption initiatives for products, customers, or marketing campaigns
- Demonstrated experience leading and developing teams in growth strategy, optimization, analytics, partner enablement functions
- Proven ability to operate in cross‑functional, matrixed environments and influence without direct authority
- Experience prioritizing work in fast‑moving environments with competing demands
- Excellent communication and storytelling skills, including comfort presenting insights to senior stakeholders
- Media, ad tech, retail media, or platform ecosystem experience preferred.
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
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