Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Senior Marketing Manager developing marketing strategies for TV and entertainment products at Vodafone. Collaborating with agencies and partners to drive market success in Düsseldorf.
Responsibilities
- You develop segment and portfolio strategies for TV and entertainment propositions that strengthen commercial success.
- You analyze market, competitor and target group developments and derive clear recommendations for action.
- You plan, manage and develop marketing activities for TV and entertainment products — from strategic definition to operational execution.
- You work closely with creative, media and performance agencies as well as content partners and steer them confidently.
- You identify challenges and independently develop cross-functional solutions, taking them through to decision-ready proposals.
- You present results, strategies and business cases appropriately for the audience in PowerPoint and convince stakeholders at all levels.
- You lead and manage cross-functional projects and programs at peer and team lead / group lead / area lead levels.
Requirements
- University degree (Bachelor's or equivalent) in a relevant field.
- Several years of professional experience (4–6 years) in marketing — ideally with a focus on campaign development, product marketing or entertainment/TV.
- Experience managing and collaborating with agencies and external partners.
- Experience marketing digital or TV-based products.
- Strong analytical and strategic skills and a confident, structured approach to working with numbers.
- Very good PowerPoint skills for preparing and presenting complex topics.
- Very good English skills, written and spoken (C1 CEFR).
Benefits
- Flexibility: Hybrid working allows you to work in the office or up to 3 days per week from home.
- Additionally, you can work up to 20 days per year in other EU countries and increasingly in non-EU countries.
- Attractive compensation and retirement provision: In addition to your base salary, you receive a performance-related bonus or commission and a company pension plan.
- Training & development: You decide which of our learning and training programs will support your personal development.
- Work–life balance: Whether childcare, health & mindfulness programs or a gym membership — you shape your work and private life flexibly. We also support you in caring for relatives.
- Discounts and additional benefits: As an employee, you receive special offers on all our mobile, landline, internet and TV products.
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