Consultant leveraging data analytics and insights to inform strategies for Circana's clients. Supporting growth for PepsiCo Foods US Portfolio in a hybrid work environment.
About the role
- Regional Sales Manager leading international sales strategies at Vitabiotics. Overseeing regional sales and managing key customer relationships while ensuring alignment with global strategy.
Responsibilities
- Develop and implement export sales strategies to meet and exceed regional & countries sales targets.
- Identify and expand into new international markets and optimize existing sales channels.
- Align regional strategies with global business goals.
- Conduct competitive analysis and market intelligence to help inform product positioning, new product launches and market entry strategies.
- Analyse & act on market, sales, channels, category opportunities and trends
- Build and maintain strong relationships with distributors, key accounts and healthcare professionals.
- Negotiate contracts, pricing structures, and service terms with international partners.
- Ensure all export activities comply with international trade regulations, documentation, and product registration requirements in target countries.
- Coordinate with logistics and supply chain teams for efficient product delivery and inventory control.
- Help driving agreed marketing activation plans for each country through distributors in collaboration with Head of Export Marketing and with help & support of Marketing Activation Executive
- Advise on promotional campaigns tailored to regional market dynamics.
- Drive range expansion and help with product launches, and digital marketing initiatives.
- Customise product messaging and promotional materials in line with regional cultural trends and consumer behaviour.
- Lead product presentations, help with training, and education sessions for healthcare professionals and key opinion leaders (KOLs).
- Support in the organising and running of training days, exhibitions and HCP conferences (focussing on gaining continuous medical education (CME) certification for such events)
- Monitor and report sales performance, market feedback, and promotional effectiveness.
- Provide monthly reporting, forecasts and business updates to senior leadership.
- Liaise with Technical team and other support services for product registration, technical documentation, and compliance.
- Work closely with Marketing and Nutrition and Training to align strategy and execution.
- Regular international travel for market development, customer engagement, and promotional activities.
Requirements
- Bachelor's degree in Business, Life Sciences, Pharmacy, or a related field (MBA preferred).
- Extensive experience in international sales and export management, preferably in the pharmaceutical, FMCG, health care, nutrition industry.
- Demonstrated experience in both commercial sales, business development and marketing activation.
- Strong sales and business development acumen with some understanding healthcare regulations, terminology and dealing with HCPs/KOLs.
- Excellent communication, interpersonal, and presentation skills.
- Ability to implement compelling sales, marketing and medical promotional plans to drive business through distributors.
- Fluent in English; additional languages relevant to the region are a plus (e.g., Arabic, Spanish, Portuguese, German… etc)
Benefits
- 24 days annual leave plus bank holidays
- Birthday off
- Bupa dental cover.
- Private medical insurance.
- 50% staff discount on all Vitabiotics products.
- Staff skills training.
- Health and wellbeing programme.
- Pension contributions.
- Sick pay support.
- Free onsite parking.
- Enhanced maternity or paternity leave.
- Company events.
- Fresh fruit and snacks.
- 2 Charity days a year.
- Free EV charging station.
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