Senior Business Development Manager driving high - value partnerships for a health research initiative in the UK. Guiding product evolution and balancing commercial growth with public trust.
About the role
- Business Development Associate responsible for growth and course adoption in higher education segments. Engaging prospects and collaborating cross-functionally to manage projects and drive adoption.
Responsibilities
- Proactively, effectively and reliably identify and engage faculty and program leads in underserved or high-potential markets.
- Initiate contact through telephone calls, emails, and digital outreach to engage faculty and program leads.
- Converts initial contacts into meaningful conversations that advance the sales cycle and conduct structured discoveries and needs analysis with prospects.
- Qualify prospects through structured discovery, needs analysis, and consultative conversations, ensuring all activity and outcomes are accurately documented in Salesforce.
- Own the early-stage pipeline for smaller opportunities, progressing them through to close; for larger opportunities, ensure seamless, well-documented handoff to sales team.
- Q ualify leads based on clearly defined criteria, and document progression in Salesforce.
- Facilitate organized and well-documented transitions of qualified opportunities to sales reps, providing thorough engagement summaries and suggested next steps.
- Execute regional sampling programs: distribute trial access and courseware, track engagement, gather feedback, and report actionable insights to relevant stakeholders to inform product strategy and drive adoption.
- Partner with Marketing to follow up on campaigns and events, respond promptly to all marketing-generated leads, and advance opportunities through the pipeline.
- Support retention and base business by aligning outreach with marketing and customer success messaging, leveraging data (e.g., Course Tech Usage, Student Buying Behaviors) to secure new edition adoptions.
- Maintain meticulous records of all outreach, sampling, and qualification activities to ensure data accuracy, transparency, and compliance with VHL standards.
- Demonstrate creative problem-solving and resourcefulness in overcoming access barriers and penetrating niche segments, while upholding VHL’s values and compliance standards.
- Provide regular updates activity volume, pipeline status, sampling feedback, and results.
- Collaborate with cross-functional teams (marketing, product, business operations, account management) to review pipeline quality, handoff effectiveness, identify opportunities for continuous improvement and align solutions with client needs.
Requirements
- Bachelor’s degree
- minimum 1+ years’ experience in sales support, business development, project coordination, or customer success
- Relationship building, interpersonal and communication skills to effectively and appropriately speak with potential customers and team members in a professional and meaningful way
- Experience using a CRM or similar sales tools to manage sales activities
- Willingness to travel up to 10% of time
Benefits
- life/health/dental/vision insurance
- 401(k)
- educational assistance
- commuter pass subsidies
- generous employee referral bonuses
- PTO and paid holidays
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