Hybrid Business Development Representative – Community Liaison

at Arbor Village Long Term Care and Post Acute Rehabilitation

• Job title: Business Development Representative – Community Liaison
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sacramento, United States

About the role

• Community Liaison driving occupancy growth through outreach and relationship-based sales in senior living industry. Engaging with families, conducting tours, and developing referral sources in the community.

Responsibilities

• The Community Liaison drives occupancy growth primarily through community outreach, referral development, and relationship-based sales.
• Approximately 60% of the role involves external networking and cultivating partnerships to generate leads, while 40% focuses on tours, consultations, marketing strategy, and internal collaboration.
• Attend community events, health fairs, networking functions, and speaking engagements to promote the community and establish a strong market presence.
• Serve as a point of contact for prospective residents, families, and referral partners, ensuring consistent follow-up and relationship management.
• Conduct tours and personalized consultations for prospective residents and their families.
• Present the community’s continuum of care, amenities, and lifestyle programs in a compelling, consultative manner.
• Track leads using the CRM system, manage the sales pipeline, and report progress to leadership weekly and monthly.
• Collaborate with the Executive Director and clinical teams to ensure seamless move-ins and optimal resident satisfaction.
• Partner with marketing and sales teams to plan and execute campaigns, events, and promotions that drive community visibility and occupancy.
• Analyze local market trends, competitor activity, and referral patterns to adjust outreach strategies.

Requirements

• Proven success in outside sales, relationship management, and achieving occupancy/revenue goals.
• Strong knowledge of California RCFE regulations and senior care industry trends.
• Exceptional interpersonal, presentation, and communication skills; able to influence and inspire trust among families and referral partners.
• Proficiency with CRM systems, Microsoft Office Suite, and marketing analytics tools.
• Highly motivated, results-driven, and entrepreneurial.
• Outgoing, persuasive, and comfortable with frequent external engagement.
• Strategic thinker with the ability to analyze data and adjust outreach plans.
• Strong organization, follow-through, and attention to detail.
• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred).
• Minimum 3–5 years of senior living sales, business development, or healthcare outreach experience.

Benefits

• WFH Flexible