Training Content Designer creating high - quality training materials for a Centre of Excellence. Collaborating with experts to ensure engaging, accurate content aligned with learning objectives.
About the role
- Creative full-stack marketer managing creator programs and content production for Vibe.co, innovating in streaming TV advertising. Leading marketing strategies across multiple channels.
Responsibilities
- Build the Creator Program
- Identify, recruit, and manage creators and industry influencers who can speak credibly to performance marketers
- Produce creator-led content for YouTube, LinkedIn, and podcasts — use cases first, not generic product plugs
- Design campaigns that showcase real Vibe applications: ABM on TV, retargeting, incrementality measurement
- Own Content & Thought Leadership
- Ship one high-value content piece per week — fully repurposed across email, paid ads, and social
- Produce playbooks, industry reports, how-to guides, expert interviews, and webinars that build on the CTV Playbook's success
- Ghostwrite and co-produce thought leadership for senior leadership across LinkedIn, blog, and industry publications
- Use AI to accelerate drafts, research, and repurposing — bring the editorial judgment that makes the final product feel authoritative
- Grow Community Presence
- Partner with newsletters, podcasts, and communities in the CTV/streaming and adtech space — infiltrate the channels your audience already trusts
- Drive authority through reliable community sponsorships and partnerships, not just high-visibility one-off campaigns
- Bring genuine curiosity about the adtech and CTV market — understand our customers, their personas, and what makes the space tick, and let that intelligence shape everything you create
- Launch & Run Lifecycle Email
- Audit existing lifecycle audiences and map initial segments within the first 90 days — get hands-on in CustomerIO and our CDP to understand what we're working with
- Build and launch onboarding, re-engagement, and nurture flows from scratch
- Tie every flow to a measurable outcome — pipeline influence, activation, retention
- Own the Metrics
- Track content authority, social reach, downloads, and pipeline contribution — not just output
- Spot opportunities for growth on new channels
Requirements
- 4–5+ years in B2B content marketing, brand marketing, creator/influencer marketing, or lifecycle/email marketing
- Proven ownership of at least 2 marketing channels simultaneously — not one narrow slice of a large team
- Exceptional writing — a CEO LinkedIn post, a 20-page playbook, and a creator brief can all ship in the same day and each feels distinct
- AI automation for content — you use Claude, Manus, or similar tools daily and have built automations that systematize content production at scale, not just assist with individual tasks
- Experience managing external partners (creators, agencies, freelancers) and getting great work out of them
- KPI ownership — you're not just shipping content, you're tracking what it does and adjusting
- Email marketing and lifecycle chops — CustomerIO (or equivalent CRM/CDP), segmentation, and connecting email strategy to the broader content playbook
- Community growth experience — building partnerships with newsletters, podcasts, and communities in your category.
Benefits
- Variable pay — based on objectives you hit. No arbitrary targets.
- Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
- Full health coverage — Comprehensive medical, dental, and vision insurance.
- 401(k) with matching — We invest in your future, not just your output.
- Unlimited PTO — Take the time you need. We measure results, not hours.
- Parental leave — Paid leave for all parents.
- Annual offsite — The whole team, once a year, somewhere worth the trip.
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