Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
VF
Hybrid Demand Generation Manager
Posted 3 months ago
About the role
- Demand Generation Manager driving pipeline growth for the leading commercial provider of stream processing solutions. You'll design strategies to optimize conversion and revenue.
Responsibilities
- **Pipeline & Conversion Optimization (Your #1 Priority)**
- Own MQL→SAL conversion improvement
- Design and execute full-funnel demand generation strategies (awareness → consideration → decision)
- Build and continuously optimize lead nurture programs across multiple touchpoints
- Conduct deep funnel analysis to identify conversion gaps and opportunities
- Create cohort analysis and testing frameworks to improve conversion at each stage
- Report on pipeline metrics, forecasts, and conversion trends to leadership
- **Account-Based Marketing (ABM) Programs**
- Develop and execute ABM strategies across two tiers: 1:few, and 1:many
- Collaborate closely with Sales to identify and prioritize target accounts
- Create personalized, multi-channel campaigns for high-value enterprise accounts
- Partner with Field Marketing Manager to incorporate physical events to ABM initiatives
- Track account engagement, progression, and influence on pipeline
- Build account intelligence and insights using AI tools for personalization at scale
- **Marketing Automation & Technical Execu**tion
- Build sophisticated campaigns, primarily in HubSpot (workflows, emails, landing pages, forms)
- Implement and continuously refine lead scoring models based on Sales feedback
- Create advanced segmentation and targeting strategies for different personas and stages
- Design marketing automation workflows that nurture leads efficiently
- Ensure proper tracking, attribution, and data quality (up to MQL stage only)
- Set up conversion tracking, UTM parameters, and campaign performance measurement
- **Paid Media**
- Provide strategic direction, campaign briefs, and audience targeting guidance
- Be accountable for paid media results (LinkedIn Ads, Google Ads, retargeting)
- Collaborate with Creative Director on ad creative development
- Review campaign performance weekly and optimize budget allocation across channels
- Ensure paid media campaigns align with broader demand generation strategy and messaging
- Make data-driven decisions on continuing, expanding, or adjusting agency partnership
- **Sales Partnership & Alignment**
- Continuously refine MQL and SAL definitions based on what actually converts to opportunities
- Provide Sales enablement on campaign messaging, target accounts, and lead context
- Establish closed-loop reporting and feedback mechanisms between Marketing and Sales
- Act as the bridge between Marketing and Sales: you speak both languages fluently
- **Analytics, Reporting & Optimization**
- Maintain performance dashboards for demand generation activities
- Track KPIs: MQL volume, MQL→SAL conversion, cost per MQL, cost per SAL, campaign ROI
- Conduct regular post-mortems to identify and keep a log of what worked and what didn't
- Use data to make recommendations on budget allocation and channel mix
- Present monthly performance reports to VP of Marketing and quarterly reviews to leadership
Requirements
- **Experience & Track Record**
- 5-7 years of experience in B2B SaaS demand generation, growth marketing, or performance marketing
- Proven track record improving conversion rates: you must have specific examples and results to share
- Strong ABM experience, ideally with enterprise accounts ($100K+ ACV)
- Experience working in a startup or scale-up environment with limited resources
- **Technical Marketing Skills**
- Deep technical expertise in marketing automation (HubSpot preferred, or similar platforms like Marketo, Pardot)
- Hands-on experience building complex workflows, lead scoring models, and nurture sequences
- Comfortable with basic HTML/CSS
- Strong understanding of tracking, attribution, and marketing analytics
- Experience with CRM systems and Marketing-Sales alignment
- **Analytical & Strategic Thinking**
- Excellent analytical skills with ability to work with data, dashboards, and spreadsheets
- Strong project management skills with ability to juggle multiple priorities
- Comfortable with ambiguity and able to self-direct
- **Collaboration & Communication**
- A high degree of ownership and bias to action
- Excellent written and verbal communication skills
- Strong stakeholder management
- Team player who thrives in a collaborative environment
- **Modern Marketing Mindset**
- AI-savvy: you actively use (or even build!) AI tools to improve productivity
- Results-oriented with pipeline accountability, not just lead volume
- Comfortable with experimentation and learning from failures
- Able and willing to question established practices and challenge with data
- **Nice to Have **
- Experience marketing technical or developer-focused products
- Background in data infrastructure, analytics, real-time processing, or stream processing
- Prior experience with paid media (LinkedIn Ads, Google Ads) beyond just agency management
- Familiarity with Apache Flink, Kafka, or similar data streaming technologies
- Knowledge of product-led growth (PLG) motions
Benefits
- **High-Impact Role**
- Direct influence on company revenue: every SAL you generate moves the needle
- Join a high-growth company disrupting the data and AI space
- Work directly on company strategic priorities, your success directly translates to company growth
- Visibility with executive team and board
- **Small, Elite Team**
- Join a team of 6 talented individuals (not a cog in a 50-person marketing org)
- High-trust, high-accountability environment
- Flat structure: you report directly to VP of Marketing
- Collaborative environment where everyone supports each other
- **AI-First Marketing**
- We're building the future of marketing with AI at the core and building cutting-edge AI tools to multiply our productivity
- Be part of setting the new standard for AI in marketing
- Opportunity to innovate and experiment with new capabilities
- **Learn Cutting-Edge Technology**
- Work with real-time data processing, the future of data infrastructure
- Develop expertise in a rapidly growing category (stream processing)
- Build your knowledge in a technical domain that's in high demand
- **Strong Market Position**
- Well-funded company with strong growth trajectory
- Customers include Fortune 500 companies and tech unicorns
- Forrester Wave Leader status achieved
- Be part of a category-defining company
- **Remote-First Culture**
- Work from anywhere in Europe (or Americas for right candidate)
- Flexible working hours within core collaboration times
- Strong async communication practices
- Regular team offsites and in-person gatherings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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