Sr. Marketing Specialist connecting content, channels, and conversion for educational advancement. Leverage AI and support a high - impact content strategy to drive organizational success.
About the role
- Account Based Marketing Manager developing and executing targeted ABM strategies for high-value accounts at Verto. Aiming to drive growth through personalized customer experiences in a fintech environment.
Responsibilities
- Collaborate with Sales to define ICPs, buyer personas, and target account lists while developing comprehensive ABM strategies.
- Designing and launch multi-channel ABM campaigns featuring personalized messaging tailored to specific account pain points.
- Providing sales enablement materials and partnering with Product to translate features into compelling value propositions.
- Managing and optimizing ABM and Lead Gen tools such as Zoominfo, Clay, or Coldreach.
- Tracking and reporting on key metrics including pipeline conversion, CAC, account engagement, and MRR/ARR.
- Conducting research on target accounts to uncover strategic opportunities and staying current on industry trends.
Requirements
- 5+ years of experience in Account Based Marketing.
- 2-3 years of specific experience within the payments sector.
- A proven track record of executing successful ABM programs that drive pipeline and revenue.
- Experience operating across the entire customer lifecycle (acquisition, activation, and retention).
- Strong understanding of the B2B sales cycle and how to support it.
- Hands-on experience with HubSpot and ABM/lead generation platforms such as Clay or Zoominfo.
- Strong analytical skills with the ability to make data-driven decisions.
Benefits
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Senior Trade Marketing Analyst responsible for developing strategic plans for clients and driving commercial opportunities. Join a top Brazilian hygiene and cleaning company headquartered in São Paulo.
Marketing Intern at Ficus Health developing content and marketing campaigns for AI in healthcare. Collaborating on website management and SEO activities within a dynamic team.
Senior Marketing Manager for multi - asset broker HFM, managing marketing platforms and tools, ensuring optimal campaign execution and cross - team collaboration.
Marketing Analyst at Aviva handling brand positioning and product narratives. Ensure communication clarity and operational alignment with client experience.
Senior Product Marketing Analyst responsible for managing product portfolio and supporting new product development at Sherwin - Williams, a leader in paint and coatings industry.
Marketing & Retail Associate overseeing ecommerce and retail operations at JETSET Pilates HQ in Miami. Handling customer inquiries and managing marketing support across platforms.
Marketing Associate at Talk Online Panel creating targeted content for online campaigns and social media. Collaborating on marketing strategies while analyzing data and trends to support decisions.
Leads Sicredi's marketing data science team, developing predictive models and AI agents for marketing strategies. Requires strong experience in digital marketing, teamwork, and data integration.
Senior Marketing Consultant handling digital marketing strategies for financial advisors at LPL Financial. Focused on executing campaigns using various digital marketing channels and enhancing client experiences.