Senior Manager Retention CRM managing customer marketing strategies for Verizon's Business Markets Team. Focusing on customer experience, retention, and relationship management across small businesses.
Responsibilities
Lead orchestration of marketing strategies with the Sales team to transform small business customer relationships, satisfaction, and retention
Spearhead Base Marketing oversight collaborating with key Business Marketing team workstream leaders
Leverage partnerships to identify optimization and transformation opportunities
Nurture a strong execution-focused mindset with marketing and cross-functional teams
Deliver marketing impact and business contribution readouts including initiative insights
Represent Base Marketing strategy and action planning for new customer business experience
Requirements
Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required
Experience in Marketing, demonstrated through work in Base Marketing, CRM, Customer Retention, or Business Transformation
Experience managing cross-functional teams across all levels of the organization
Experience using data and analytics to inform and improve marketing strategies
Experience presenting marketing results and business impact
Strong analytical skills
Experience with Google Suite
Demonstrated experience presenting recommendations for strategy improvements
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