CRM & Growth Manager at Kess Berlin focusing on customer relationship management and growth strategies through digital marketing campaigns. Collaborating with teams to analyze KPIs and optimize customer engagement.
Responsibilities
Plan and execute newsletter and WhatsApp campaigns.
Build and further develop segmentation, automated email programs and personalized customer journeys.
Analyze relevant KPIs and run A/B tests to continuously optimize content, timing and touchpoints.
Take responsibility for content tone and visual consistency while adhering to our brand guidelines.
Work closely with the Communications team, especially copywriting, and other relevant stakeholders.
Own lead generation and the growth of our mailing list.
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